WebTV's comunitárias nas redes sociais : o caso IguaTV

Abstract

WebTVs are increasingly present in the daily lives of those who enter the Internet world. With a wealth of content available such as movies, news, live sporting events, and more, web TVs are slowly taking over the space of traditional television and other media such as radios and newspapers. This research aimed to analyze the importance of a WebTV (IguaTV) in social networks, specifically on Facebook, for society, companies and end-users. This is a crosssectional exploratory study with a quantitative approach. The survey was conducted with people living in the state of Ceará, open public, who received invitations on social networks and emails, providing the link to access the form using the Google Forms tool. A number of 152 people were obtained. The data were processed in PSPP - GNU Statistics software. It was found that most users (99.3%) use social networking daily, as it is significant since most (53.4%) also make use of social networks to access web TVs. There was a high number of participants who never invested and have no interest in investing in web TVs (55.6%), however, there was a small number of merchants in the survey. It was also observed that 95.4% believe there is advertising return on web TVs. It is concluded that the existence of a WebTV for a city or community is of great importance because there is a huge need for people to get information about what happens in the daily life of a locality.