Proposta de Balanced Scorecard para instituição de ensino superior privada: estudo de caso no núcleo de educação a distância de uma faculdade

Abstract

The scenario of private higher education in Brazil is portrayed by the growth in the number of colleges and by the increase in competitiveness among them. In this context, students are becoming increasingly demanding and, therefore, colleges must meet the new needs of the market in order to remain competitive. In this sense, Distance Education is gaining greater visibility and acceptability, because provides flexibility for the execution of higher education and presents monthly payment with accessible prices. In this juncture, this study aims to propose a strategic management system through Balanced Scorecard in a Distance Education Center of a Private College, presenting a theoretical framework that exposes important concepts related to higher education in Brazil, the business strategy and methodology of the Balanced Scorecard. In the case study, it was developed through the proposed method, the strategic scorecard, which contains the objectives, indicators, goals and actions plans through the 5W1H. Finally, the proposal developed had the contribution of all those involved in the processes and presented acceptability of all employees to the suggested implementation plan.