Análise do projeto de implantação de uma empresa de coworking na cidade de Fortaleza

Abstract

The collaborative work movement has been increasing since 2009 in Brazil, with the growth of coworking companies. With the escalation of the crisis, more people are looking for alternative ways to open their own businesses and one of the options is renting shared workspaces. In this scenario of intensive growth of coworking companies, a project to implant a new coworking company should involve business analysis and economic viability. The present work has the objective of analyzing the feasibility of the implantation of a coworking company in the city of Fortaleza. The methodology used is a five-step case study with applied market research that results in the analysis involving technical and financial market aspects of a proposal of a business model based on both local competition analysis and the generic business model of companies of existing coworking and economic analysis from the investment required and the projection of revenues and expenses for the initial years of operation.