Desenvolvimento sustentável e gestão ambiental: um estudo de caso do Hotel VerdeGreen

Abstract

The rapid population growth accompanied by economic growth centered on profit and detached from the real human needs has caused great pressure on environmental systems through exploitation and excessive consumption of natural resources, deforestation of forests, regional climate changes and global and the various types of pollution bringing risks for all living beings, including humans. In this context, we intend to answer the following question: how is the procedure for applying the environmental management system in a hotel company divided into four sections? This work has as main objective to analyze the application process of the environmental management system in a hotel company divided into four sections. The specific objectives, seek to: a) describe the origin and evolution of sustainable development; b) identify the stages of ISO14000 the company Verdegreen Hotel; and c) identify the main challenges of sustainability. To achieve these objectives we sought to develop the historical evolution and the concept of sustainable development as well as environmental management and how this issue is treated in hotel Verdegreen. At the end of the study it was found that the discourse of sustainability is incorporated enterprises, but subsumed to capitalist logic and is now taken as a way to achieve competitive advantage.