“Let’s play girl”: um editorial para a T-SHIRT IN BOX

Abstract

The aim of this work is to present an editorial for the T-Shirt in Box brand. The finding through bibliographical research of the relationship between women and soccer, seeks to strengthen the breakdown of cultural stereotypes, where such sport would be aimed only at the public male. Society and the media now bring up an independent, bold, free woman who knows where she wants to go. Since the T-Shirt in Box brand uses several phrases in its shirts, being they humorous, shocking or critical, we see that the pieces are used as a form of expression by its consumers. From there came the motivation to develop the "Let's play girl" editorial, where the woman is invited to enter a universe, still very masculinized, of a football stadium, where it is present in all environments of the place where the woman's place is where she wants to be