Comércio popular e seus simbolismos: o consumidor varejista da feira da Sé no Centro de Fortaleza

Abstract

This work sought to understand what the popular retailer Feira da Sé, in Fortaleza, taking into account the media influences suffered by him and his quality standards. For this, interviews semistructured, based on observations in the sheds located around the Cathedral of Fortaleza, in the center of the city. According to these interviews, price is the main deciding factor at the time of purchase but questions, such as personal style and appropriation of fashion trends, were also raised.