Relevância dos investimentos socioambientais: estudo de caso Banco do Brasil e Fundação Banco do Brasil

Abstract

This monograph examines the politics of environmental investments promoted by the Bank of Brazil and the Bank of Brazil Foundation, identifying the role of a financial institution's structure to develop specific activities related to Social Responsibility area, as well as the performance of a Foundation created to act independently in certain segments, as an extension of the Social Responsibility program that bank. It also presents the importance of the establishment of a Foundation to act in social, highlighting key environmental projects developed by it. The methodology used in the research was qualitative in nature, whose predominant feature interpretive ability of the author. One multicase study in which we investigated, within a real context of two institutions, which was exposed during the work was done; using documentary research and literature for data collection; and content analysis to interpret the extracted data. The study concluded on the importance of social investment for the performance of Brazil Bank Foundation and its focus on the most vulnerable social classes, highlighting the designs of employability; while the Bank of Brazil acts on environmental investments and release of funds for private parties