Logística reversa: estudo de caso do Supermercado Frangolandia

Abstract

This research deals with issues that are at the peak of its theoretical and applied discussions as reverse logistics is of paramount importance to all companies in the retail industry, especially those that fit in the food sector. Because it is a sector with a great capacity for expansion, have tied their processes reverse logistics initiative is critical to solid growth. The overall objective was to highlight the implementation process of the systematic practice of reverse logistics. In this work, the motives, characteristics and history of the process were analyzed to understand analytically the real reasons for the success of your model. It was found compared to existing literature and the reality of its application in companies, particularly in the Supermarket Frangolândia used the interview as data collection technique with closed and open questions in order to get the presentation of the history of the entrepreneur and the company . In the end, though not conclusively allow the nature of the research, it was possible to identify, nonetheless, that the reverse logistics process is a result of the company's commitment to its internal and external environments. The feedback and process improvements are forms of group value in that it is the return of the search results.