Abordagem comportamental e motivacional: mudança de diretoria de gestão no Banco Santander foco na agencia Washington Soares - Fortaleza-CE

Abstract

The Brazilian banking sector is constantly exposed for its high complexity and high level of stress, by changes in the financial market in general. In this context, it is the Santander bank where employees are impacted in many areas. This project has the hypothesis that the change of the top management board directly impacts the employees of the agencies. Used case study in one of the Santander agencies in Fortaleza-Ce with integration of behavioral and motivational theory and conducting research in the field (a questionnaire with 18 questions directed to the heart of the matter being dealt with 8 employees in 11 all the universe employees with more than six years of formal contract). It was noted that the change of management impacts negatively and directly on the motivation and behavior of employees of Banco Santander confirming the hypothesis raised here. The proof is presented after survey data analysis in which the responses are unanimous in regard to the negative impact on motivation and behavior, especially the top management direction to focus on results.