Universidade corporativa: um estudo de caso sobre a efetividade, na visão dos funcionários, das ações de treinamento realizadas na empresa Gama

Abstract

This study aimed to analyze the effectiveness, from the perspective of employees in relation to the training activities of the corporate university of Gamma company, justified on the understanding that the companies have adopted management models able to secure a better placing on the market in order to obtain advantages over the competition in a globalized and competitive world. The Corporate University (CU) has, through a continuous learning process, employees acquire the essential skills to deal with new technologies and permanent changes in the labor market. In this work the new skills required in business environments, but also raised about the functioning of Corporate Universities have been identified, as well as a comparison between the Formal Universities and Enterprise, citing some existing UC examples in Brazil. The case study of the object organization was the Corporate University GAMA, operating in the domestic financial market, where the bibliographical research methodology was used, obtaining as results the finding that employees can understand the actions of UC as a professional development factors, but They do not identify as a competitive advantage the existence of the Corporate University for the organization.