Responsabilidade social como ação cidadã? Desmascarando a prática discursiva de uma nova exigência da ética de mercado

Abstract

The following paper aims to propose a reflection and present some fallacies and discursive practices which involve business ethics, social responsibility, sustainable development and the working class appreciation as rearrangements and necessary renewal to meet the latest demand for the technical-materialistic base of the flexible capitalist production. An effort is made by the authors in the sense of attempting to uncover such strategies, employed by some organizations, which apparently move toward workers’ quality of life and welfare, turning workers into stakeholders, demonstrating the new modalities of surplus value extraction with worker consent. Unreversing reality purposely reversed in order to regain control of social management to social, with social and for social. To achieve it, a reflection whose method is the concrete analysis of concrete situations is mandatory, what is intended to be developed here, since posture modification starts by the transition of the one who notes it.