Interseções entre cultura, mídia e política: o uso das redes sociais na campanha de Dilma Rousseff em 2010

Abstract

This article analyses the intersection between the fields of media, culture and politics, taking, as a case for reflection, the use of social network and social media in the campaign of Dilma Rousseff on 2010 eletion. Our intent is to present some speeches broadcasted on twitter, facebook, orkut, blog, youtube, beyond HGPE (Free Time for Election Propaganda), whose themes were used to conduct the campaign of the candidate. Themes such as: gender relations, religious affiliation, homoaffctionalunions and abortion led Internet users to want to interfere in the electoral process. Such interference and responses from internet users, candidates, advisers etc., brought out the polyphonic character of cyberspace and showed how the Brazilian culture served to guide the political process