Os mecanismos de persuasão na preservação das faces em interações verbais nos anúncios publicitários de alimentos

Abstract

Studies on linguistic politeness although large in many situations of verbal interaction seem scarce when in advertising This work aims to understand how the interactional relations in that environment as advertisers use their texts in order to prevent situations of abuse and seek a smooth harmonious interaction as the social relations in advertising copy can seem so confusing and prone to misunderstandings or disagreements The research seeks to describe how the texts present in food advertisements persuasion develop and focus their production strategies for the preservation of face and politeness as a way to introduce maintain and terminate the interaction For this, we selected 40 food advertisements taken from magazines and Web sites during 2008 2009 Based the theory analysis and present the theoretical models of politeness of Brown and Levinson (1987) but aimed a bias sociointeractionist not included in the work The results point to a social organization developed in part by appropriating the genre and in part by selling relationships and emotion generated by the communicative event and the genre listing The results displayed highlighted the emergence and consolidation of communicative genre listing marked among other things a polite more compensatory than preventive.