Avaliação de metodologias de diagnóstico de maturidade em inovação: uma análise comparativa e aplicação no contexto brasileiro

Abstract

Innovation has established itself as a fundamental strategic element for the competitiveness and sustainability of contemporary organizations. However, many companies still face difficulties in understanding their level of maturity in innovation and structuring actions aligned with their organizational reality, especially in the Brazilian context. Given this scenario, this study aims to evaluate methodologies for diagnosing innovation maturity and analyze the applicability of the methodology developed by the Center for Innovation and Applied New Business (NINNA Hub) in the national context. The research adopts a qualitative, exploratory, and descriptive approach, based on a review of the literature and documents. Academic, normative, and consulting models widely used in Brazil and abroad, such as ISO 56002, Radar da Inovação, IMMM, and other consolidated references, were analyzed based on criteria such as methodological approach, dimensions evaluated, analytical depth, practical applicability, and adherence to the Brazilian context. Next, a comparative analysis of these methodologies was carried out with the model proposed by NINNA Hub. The results indicate that, although existing models offer relevant contributions to the measurement of innovation maturity, many have limitations related to methodological rigidity, low integration between qualitative and quantitative analyses, and poor adaptation to the specificities of Brazilian organizations. The NINNA Hub methodology stands out for its hybrid approach, explicit incorporation of data and artificial intelligence dimensions, connection with innovation horizons, and generation of prescriptive deliverables, such as a maturity radar and structured action plan.