Tinder na atualidade: usos alternativos da plataforma

Abstract

This work aims to analyze the alternative uses of the Tinder dating application, exploring the possibilities offered by the platform in a creative way. The monograph discusses the impact of the internet on human socialization and the appropriation of new technologies, based on the theory of Uses and Gratifications by Katz, Blumler, and Gurevitch, the McLuhan Tetrad, and other theoretical approaches to understand how Tinder can be shaped and used according to user needs. Research was carried out through a literature review and a qualitative analysis of data collected in in-depth interviews with Tinder users. The results indicated that Tinder, as well as other platforms, can be used innovatively beyond their primary functions, allowing the user to have greater control over how they interact with the application and with others.