Desenvolvimento do planejamento estratégico de uma empresa júnior com base na gestão estratégica: um estudo de caso.

Abstract

Given the difficulties faced by the agents responsible for how to lead companies along a path of strategies that lead to achieving results, it has become recurrent to talk about techniques and tools that direct the organization's way of working towards its objectives. Thus, in the 1950s the strategic management model emerged, which proposes that the decision-making process be planned, implemented and measured. Given this, this work has the general objective of analyzing the results of the strategic planning developed for a junior company based on strategic management. To this end, data collection was carried out through the application of a questionnaire (APPENDIX A) with the directors of the junior company, which provided the elaboration of the organizational philosophy, the analysis of environments using the SWOT tool, the elaboration of the strategic map, goals and indicators from the perspective of the BSC methodology and, finally, the development of strategies and the 5W1H action plan. Also noteworthy is the use of the Key Performance Indicator, which allowed monitoring of the action plan, making it possible to carry out a comparative analysis of the results obtained from the application of the established strategic planning. The junior company in question achieved greater results than planned and was recognized through awards by its federation. Therefore, the general and specific objectives proposed for carrying out this work were achieved.