Design e usabilidade: a experiência do usuário entre cardápios virtuais e físicos em restaurantes de Quixadá: estudo exploratório

Abstract

The principles of UX Design should be applied to a wider range of projects beyond digital interfaces, as any resource involving user interaction must ensure efficient and intuitive usability. In this context, the present study aims to understand the user experience when using physical and digital menus. The study investigates the challenges of each model, customer preferences, and suggests improvements based on data collected through research techniques. The methodology included user questionnaires, direct observation of menu handling, and interviews with design professionals. The results indicate that users tend to prefer physical menus due to their superior legibility and clarity compared to digital ones. However, digital menus stand out for their practicality and cost-effectiveness. Based on the findings, this study contributes to improving menus in Quixadá, highlighting the importance of UX Design.