A implementação das práticas de inteligência competitiva no fazer dos profissionais de Secretariado Executivo

Abstract

With the development of industrial society and technologies, not only personal activities have been impacted, but also industry and the professional aspect. One of the consequences of this is the adoption of Competitive Intelligence by organizations in their routines and operations. In view of this, the general objective is to understand how executive secretarial professionals apply competitive intelligence practices in secretarial work. As for the methodology, the study presents a qualitative approach and is classified as descriptive, in addition, a survey was carried out through semistructured interviews carried out with professionals graduated in Executive Secretariat, analyzed through the content analysis technique. 4 graduate alumni working in companies in the public and private sectors were interviewed, the choice of respondents was made through networking and characteristics appropriate to the objectives of the work. The results of the research showed that despite the specific lack of knowledge of the professionals about the area, the graduation allowed the professionals a broad base, which enables them to deal well with the practices of Competitive Intelligence, especially those that are already inherent to the secretarial performance. At the same time, they face a lack of knowledge on the part of managers and bosses about the real characteristics and capabilities of executive secretaries.