A representação do Secretariado Executivo na série “Malabaristas”

Abstract

The current study is based on the representation of the secretariat in television media, with emphasis on the séries Malabaristas. This South Korean drama was originally broadcast on KBS2, with a script written by Jo Yong Hae, and produced under the direction of Kim Jung Hyun and Kang Soo Yeon, with a genre marked by comedy, business and romance. Furthermore, the plot involves the routines of secretaries at an advertising company, called YB Advertisement Group, with three secretaries as the central highlight of the plot, showing their office routines, as well as interactions with their bosses and the company. Based on this, the general objective refers to analyzing how the executive secretary is represented in the South Korean séries Jugglers. Thus, two specific objectives are designated, the first being to identify the activities carried out by the secretariat in the South Korean séries Jugglers and the second to analyze the behavior of the secretaries in the organizational environment contained in the South Korean séries Jugglers. A qualitative and descriptive research was carried out, whose data collection took place through an observational study, based on a data selection strategy through physical analysis. The central focus of the analysis revolved around the three secretaries, Jwa Yoon Yi, Wang Jung Ae and Ma Bo Na and their respective roles within the plot. As a result, it was possible to identify the main characteristics, activities, behaviors and actions of the secretarial professional found in the South Korean séries of studies. The study concludes that the séries presented shows the performance of workers, specifically, secretaries in the organizational environment. Expressing their biggest challenges and dilemmas in the routine of the professional's office. Therefore, there must be an identification of the person with the profession, a behavior demonstrated by the protagonists, in relation to the great interest in fulfilling their obligations, fairly and with integrity