Análise da viabilidade financeira na implementação de uma academia de musculação por meio de um plano de negócio

Abstract

A business plan allows the entrepreneur to make decisions based on an estimated scenario. With this tool, it is possible to prevent mistakes and unforeseen events, and for that reason, making it essential for any business idea. This business plan intend to analyze the financial viability in the implementation of a gym in the city of Fortaleza. Knowing that many new businesses do not sustain themselves long enough to pay themselves, it is important to have tools that provide guidance on what should be initially done. Therefore, this business plan has great relevance for future entrepreneurs who want to develop financially sustainable businesses. The main objectives of this project are to analyze the acceptance of the enterprise in the Fortaleza market, based on a local market study, project the cash flow of the business, and analyze the return on investment, considering the Net Present Value (NPV). Talking about methodological aspects, the business plan was developed from specific studies, using bibliographic data, in a sequential way, analysing several variables that affect the business, such as: the market, the physical structure, the location, the operational activity, the investment, financing and investment decision. As results obtained with the business plan, the favorable viability of investment within the city of Fortaleza is perceived, since the NPV of the cash flow of the enterprise is positive, and the internal rate of return is greater than the minimum rate. stipulated attractiveness. From a marketing point of view, the project has competitive potential in the market, with innovations in terms of service quality and availability, despite the difficulty in the fitness center segment, with the main chains offering the low-cost operating model.