Alfabetização financeira rural: uma análise sob perspectiva da ruralidade feminina no Ceará

Abstract

Financial illiteracy presents itself as an aggravating factor present in several contexts. Such implications take on more significant proportions when related to the female gender and in rural regions, where, historically, individuals with asymmetric access to information reside. In this sense, this objective study measures the level of financial literacy of rural women in the Ceará State in Brazil. Data collection was carried out through the application of questionnaires, adopting financial knowledge and financial behavior as proxies, considering grouping and discriminant statistical techniques as analysis methodology. This analysis allowed the formation of three groups: Low, Medium and High Level of Financial Literacy. The results demonstrated that the rural women surveyed had a low level of financial literacy. Such results endorse the need for strategies and public policies focused on rural women, making them effective and applied to their particularities. Given the gap that exists in this field of study, we also seek to encourage the development of future research in other rural spaces, outlining worrying profiles and solutions.