Design Digital de revistas: protótipo de alta fidelidade da revista digital interativa Capricho, com foco na experiência de interação e navegabilidade

Abstract

With technological advances, the magazine publishing market has declined in recent years, so there has been an increasing need to rethink this format and adapt it to new models of reading, information visualization and digital interaction, in order to provide the reader audience with new ways of consuming magazines. This digital design work describes the proposal for an editorial redesign of Capricho magazine, adapting it to an interactive digital magazine format. The project was conceived on the basis of analyses carried out on printed Capricho magazines, a survey of similar magazines in the online digital format and a Focus Group with the target audience to understand their digital content consumption habits and their level of familiarity with the magazines. We also selected the articles that helped structure the magazine’s interface, outlined the design strategy and built the personas. And finally, the information architecture, navigation, interface, and interaction projects were created, as well as the visual editorial project used to create the high-fidelity prototype, conceptual video and application of a Usability Test to evaluate it. By analyzing the printed magazine and surveying similar online magazines, we identified the content covered, the fundamental components for structuring it and mapped the components that make up the interface of the online digital model. The result of this project is a new proposal for an interactive digital magazine created in the Figma tool, with the delivery of useful interaction resources for readers’ daily lives. The evaluation of the product shows that the experience of the Capricho interactive digital magazine involved the participants and offered practical benefits during the consumption of its content.