A percepção sobre a aceitação e o ajuste da tecnologia como determinantes do uso do comércio eletrônico como canal de compra

Abstract

The aim of this paper is to verify if the factors intention of use, perceived ease-of-use and the fit between technology and buying task impact in the effective use of the internet as a buying channel. From a survey applied to 227 people who had already purchased from the Internet, it was concluded that the fit between the technology and the task explains the usefulness perceived by the individuals. The intention to use electronic commerce is strongly explained by the perceived usefulness and the task-technology fit to be performed. The results strengthen the idea that if the information provided to the users by the sites is increased, their usefulness will be better understood by the users, who will perceive more easily the accomplishment of the purchase.