Aplicando técnicas de gamificação para gerar engajamento cívico: revisão bibliográfica e aplicação no sistema Íris SEPLAG

Abstract

The context of digital government is continually changing to reflect how governments are trying to find innovative digital solutions to social, economic and political problems, and how they change in the process. Civic engagement - which refers to the ways in which citizens participate in the life of their community to improve conditions for others or help shape the future of the community - is an important concept used and pursued within this scenario. Studies show the identification of civic engagement with the motivations for gamification, which is the adoption of game elements in a non-game context. In this scenario, the aim of this study is to investigate the aplication of gamification to generate civic engagement. For this, a review of the state of the art was carried out, a gamified functionality was developed for the Iris SEPLAG system of the Government of the State of Ceará, and it was evaluated whether the system and functionality reached the level of engagement (both civic and as viewed by the Human Computer Interaction) expected. A review investigated which studies and gamified characteristics are being applied in civic engagement initiatives and qualified as a theoretical basis for the study. The functionality was developed with the help of the Octalysis framework, proposed by Yu-Kai Chou, where in the end a assistant was implemented that will provide missions for the user to learn and interact with the platform. The evaluation of the proposed functionality was planned using the DECIDE framework and using the User Engagement Scale questionnaire. The tests were carried out with 20 participants and, although it did not completely answer the evaluation questions, they provided promising scores from the application of gamification and pointed to future work, such as the use of deeper data collection methods and more extensive evaluations. It is hoped that this work can encourage digital government initiatives that use gamification, and that the lessons highlighted here can help in the development and evaluation of future works in the context presented.