Orbis - Um toolkit de design centrado no usuário para alunos de Sistemas e Mídias Digitais

Abstract

The global population is experiencing a new social, economic and political configuration. In the Knowledge Society, changes happen quickly, dynamically and constantly [1]. To survive this scenario, companies need to get closer to their customers, build a personalized experience based on continuous improvement. Thus, it is necessary in the market the presence of professionals capable of dealing with the complexity of the problems, establishing connections between different knowledge and working with agility, ethics and collaboration. The Digital Systems and Media (SMD) course trains graduates to work in innovation contexts, making use of multimedia technologies. The present work aims to contribute to the training of undergraduate students in MDS by introducing Orbis, a toolkit1 with User-Centered Design methods, whose philosophy is to promote a more humane approach to the development of products and services.