Quanto custa o orgulho?: uma análise da estratégia na campanha #DesmonetizaSikera realizada pelo Sleeping Giants Brasil

Abstract

Supported by communication studies, the present study seeks to develop a systemic analysis of the transformations caused by the digital revolution, regarding the use of crowdfunding, on one of the oldest and most traditional existing media, the book, considering the market crisis in the book industry in Brazil and the growing use of alternative forms of publishing based on the digital context. It is intended to present the development scenario of the book since its pre-industrialization origin, advancing through a schematization of the traditional publishing molds and, finally, the transformations disseminated by the digital context that positioned crowdfunding as a tool in the creative industry. With this goal, a systemic mapping of uses of the Catarse crowdfunding platform was carried out, taking into account diversity criteria among cultural promoters of different value, in order to understand the role played, nowadays, by crowdfunding in the publishing market