Design gráfico e narrativas pessoais: estratégias para refletir e sensibilizar acerca da população em situação de rua

Abstract

Using graphic design and storytelling of personal narratives as a strategy, the present research aims to promote reflections and raise awareness about the homeless population, especially in the city of Fortaleza, state of Ceará, Brazil. Thus, the project consists of a brief contextualization about people in situations of social vulnerability in Brazil, discussing “hygienist” measures implemented by the government. In addition, the research addresses issues about graphic design and its social role, the design for the sensitive, and the use of life stories in studies, making use of texts by Marcos Braga (2011), Mônica Moura (2018), and Marie-Christine Josso (2007), for example. The study consists of a summary of this subject utilizing a qualitative and exploratory methodology. Regarding the design methodology, it was adapted Bruno Munari's (1991) proposal. After the theoretical foundation, an immersion and listening stage was carried out, consisting of conversations with women who have been homeless and are currently members of the catholic community Obra Lumen, in Fortaleza. From that moment, it was developed a book containing the testimonies of three of these women promoted an immersion experience in the subject.