Responsabilidade social empresarial: contribuições do secretário executivo atuando como assessor

Abstract

Corporate social responsibility today has become a differential in participation in the business world. Organizations increasingly seek to improve their environmentally conscious products and services and become agents of cultural change in society. This research aims to investigate as contributions of the executive secretary as advisor for Corporate Social Responsibility actions. Organizations increasingly seek to improve their environmentally conscious products and services and become agents of cultural change in society. In this context, enter the executive secretary who can act as an organizational advisor and facilitator of the process of implementing chemical social actions. Methodologically, it conducted a qualitative and descriptive research through the technical interview with the participation of four executive secretaries who work in large companies located in Fortaleza, state of Ceará, which develop Social Responsibility actions. For information analysis, use a reflective analysis. It is concluded, therefore, that as contribution of the executive secretary acting as advisor for Corporate Social Responsibility actions occurs significantly, because this professional becomes important for social actions to be performed for both internal and external audiences. The Executive Secretariat as advisor assumes various duties and acts as a mediator between a company and its employees.