Impactos financeiros da adoção da tarifa social aos domingos para o transporte público por ônibus em Fortaleza

Abstract

The recent police of adopting special rate on sunday, “social fee”, has changed the demand profile of the major of public transportation in fortaleza. This case study sought the available literature and field research, in order to analyze tthe behavior of the demands for public transportation on sundays. Starting with the implementation of the social fee at the last sunday of each month, up to when the fee was implemented in all sunday. To calculate the financial impact of this policy adoption, it conducted a comprehensive study of the demand behavior, analyzing: its variation through demand-rate elasticity and the financial cost of such policy. After the study, found that the demand on sundays undergoes greater influence of rate variations than the demand of working days. The demand on sundays changed 24% while the rate fee changed in 37%. The demand variation wasn’t enough to maintain the same revenue, decreasing the total contribution margin. The reduction in the contribution margin forced the increased fee on the other days around 1,5%. To finish up this paper, agreeing with the adoption of the social fee as an inclusion practice, using the elasticity to do better decisions.