Alimentação, saúde e meio ambiente: os nudges como instrumento para uma alimentação saudável e sustentável no Brasil

Abstract

Over the past five decades, global food production and eating patterns have changed consider-ably. Currently, being able to provide healthy diets from sustainable food systems amid a grow-ing world population, with an expectation of nearly 10 billion people in 2050, represents one of humanity's greatest challenges to health and the environment in the 21st century. In Brazil, there was a sharp increase in the consumption of ultra-processed foods by the population. Un-fortunately, the traditional tools used in the economy and in politics have not been effective in achieving healthy and sustainable food that guarantees the health of people and the environ-ment. This article aims to analyze this application, in addition to the instruments traditionally used, in order to encourage the adoption of healthy and sustainable foods in Brazil. The meth-odology is descriptive and exploratory, with analysis of doctrinal, normative texts and empirical data. Although the acceptability of nudges is not peaceful in doctrine, empirical studies have proven that behavioral interventions are often beneficial in inducing eating behaviors more healthy and sustainable. It was found that behavioral measures can offer relevant beneficial aid in individuals' food choices. Finally, incentive proposals were made to contribute to healthier and more sustainable diets in the country.