Influência dos cenários, iluminação e figurino de kpop durante o conceito-foco no grupo BTS: visão dos fãs da cidade de Fortaleza-CE

Abstract

The research developed focuses on the K-pop musical genre.This musical style uses audiovisual productions, with the use of scenography, lighting and costumes that follow a line of description. In the different groups a whim with the details is verified during the comebacks. When releasing an album or single it is possible for fans to understand what the group has decided on as a concept. This study aims to identify, from the fans' responses, the understanding about how they interpret the 'concept' of the K-pop group BTS, and analyze the harmony between sets, lighting and costumes during their presentation, which can build social relationships and influences on your surroundings. Furthermore, it aims to understand how the history of South Korea affects and intervenes in certain concepts worked by the same group. The methodology selected in this study is the quali-quantitative approach using documentary, bibliographical and field research with application of questionnaires, for data analysis and field study; exploratory-descriptive study. This research analyzes the responses to open and closed questions from 74 respondents and the application of forms on the social network Twitter among fans of the BTS group who live in Fortaleza-CE. As for the result, it was verified, according to the fans' response, that the scene elements such as lighting, scenery and costumes help to understand the concept. In addition, from the survey with fans it was possible to conclude that the BTS group shows diversity, innovation and creative capacity, the conceptualization can reflect and convey the message in a unique way, through the lyrics, the rhythms of the songs, the aesthetics of the albums and MVs. The work also verified that historical and cultural influence affects the concept in a certain period in the BTS group.