Consumo minimalista: analisando motivações e aspectos influenciadores

Abstract

With the increasing increase in world consumption, consumption has become considered a necessity in the modern era. This fact favored the growing impacts on society and the environment. Some consumers, known as minimalists, were concerned with the consequences of excessive consumption and chose to reduce their individual consumption, as well as to change their way of buying. The general objective of the research is to identify the motivations and influencing aspects for the minimalista consumer behavior. This work conducted a qualitative and descriptive research in order to identify the motivations and influencing factors that explain a minimalist consumption. First, 14 in-depth interviews were conducted with people who declared themselves to be minimalist. Later, three documentaries that address the theme of reduced consumption were analysed. The results showed that the motivations and influences derived from different factors, which directly reflects in the minimalist’s consumption behavior