O incentivo ao empreendedorismo na gestão pública de Fortaleza-CE: a visão dos graduandos do Curso de Administração da Universidade Federal do Ceará (UFC)

Abstract

The object of this study is investigate the incentives to entrepreneurship for the youth segment in Fortaleza, where the research focus group were graduates students from the Business Administration course at the Federal University of Ceará (UFC). The research takes as an empirical reference field, the UFC – where the interviews with the graduate students of that university took place. The period established for the research was from the end of 2020, to early 2021, specifically to April 2021. The theoretical inspirations of this study are: the field of public management, social entrepreneurship and public policies for youth. Other theories also support this study, such as: the different concepts and types of entrepreneurship, informal work, the creative economy and the innovation of products and services, with emphasis on the formulations of: Joseph Schumpeter (on entrepreneurship), Maria Augusta Tavares (on informal work), Ricardo Antunes (work conceptions) and Helena Abramo (youth studies). These formulations were fundamental for the articulation between “theory - empirics” in the process of this investigation. The methodology used a qualitative approach. Bibliographic research and field research were carried out. The field research chose from the following data collection techniques: applied open interviews with graduate students from FEAAC/UFC were the data collection techniques. In the data analysis process, “content analysis” was used, based on the understanding of Laurence Bardin (1977), where the analytical effort follows the following phases "previous analysis of data, reading and exploration of the collected material and concludes with the interpretation of the data. The results of the survey are an alert about the superficiality of the interviewees' understanding to be an entrepreneur - concepts, theories and conceptions. It also highlights the students' lack of knowledge about policies, programs and projects to encourage entrepreneurship sponsored by the municipal management to the youth segment in Fortaleza.