Divulgação científica do projeto Pró-Parreão I no instagram na pandemia da Covid-19

Abstract

The Covid-19 pandemic caused profound impacts on various sectors of world civilizations, being responsible for the closure, limitation and suspension of activities in various physical spaces. The pandemic moment compelled the population to increase the use of digital media for both work and communication. The university also had to adapt to this moment and started to use this important tool for the dissemination of its activities and dissemination of scientific knowledge. Included in this context is the Pró-Parreão I extension project, which is dedicated to working with environmental education, disseminating the history, fauna and flora of Parreão Park, a municipal urban park located in Fortaleza-CE. This work sought to investigate how the use of Instagram helped the extension project to continue its activities during the social isolation caused by the Covid-19 pandemic. The methods used was characterized as documentary research, of pure basic purpose, descriptive objective of deductive method, with a qualiquantitative approach, as in addition to counting the posts, it also proposes to describe them, documental research procedure and case study (Parreão I’s Instagram), whose tools are the Instagram app, which collects prints, graphics and images analyzing the project's Instagram profile posts in relation to audience reach, content and interactions. The results show that the scope of the project profile is very large, reaching other cities, but despite the remote mode not being able to adapt all face-to-face activities, the project tries to follow the objectives of university extension by disseminating knowledge and share teachings.