Análise da utilização do Hoshin Kanri para a gestão da estratégia em uma empresa do setor alimentício no Ceará

Abstract

Most organizations in the world face the need to be aligned with their management responsibilities. several tools are available and have results in many of the satisfactory cases. few are the tools that bring the full capacity for integration between strategic planning and its unfolding and execution, for this reason the work presents the concept and application of hoshin kanri in a company that does not adopt the lean production system. this methodology shows exceptional results when in convergence with the lean system, but even without the use of this methodology, its isolated application has extensive power of transformation and assistance in the maturation of management processes. the present study analyzes the use of hoshin kanri in a large group in the food sector in ceará, which has recently undergone the implementation of the philosophy called management by the guidelines and its practical results and points for improvement.