Empreendedorismo social: estudo em uma associação de artesãos do interiror do ceará.

Abstract

The social entrepreneurship proposes solutions for different problems of social exclusion. Due to the methodologies used and the results obtained, it has beenseen as an alternative to the model that privileges only the economic aspect. From the literature review, it can be seen that its initiatives occur in different socials, economics and politicals contexts and that different sciences contribute to the construction of concept. Considering the environment of non-profit organizations, this research proposes to analyze an association of artisans from the countryside of Ceará state as a manifestation of social entrepreneurship. This analysis occurs based on common characteristics (social mission, revenue generation, entrepreneurial behavior and partnerships) present inthe literature on the subjectis an exploratory and descriptive study doneby a case study. Data collection took place, first, in the literature about the subject. Later, in the very environment where the phenomenon happens, observations and interviews were made with some of the association's female artisans. The analysis of the interview data took place through content analysis. The results shows that all the characteristics of social entrepreneurship considered are present in the activities performed by the association. The generation of social value is explicit in the association's actions, and the proposed solution has achieved effective results. The capture of part of this social value in economic value shows that the organization generates revenue. Likewise, the adoption of commercial practices and the way in which resources have been combined to exploit the perceived opportunity, especially through partnerships, evidence the incorporation of entrepreneurial behavior by the association and existence of the relationship amongsectors. Therefore, the organization can be classified as a social enterprise.