Livro-intervenção-objeto: o design emocional como estratégia de valorização da arte urbana de Fortaleza

Abstract

With a sensitive look, it is possible to perceive that through urban arts, streets reflect people's relationships with the environment. Since modernity, the lack of contact between the urban environment and passers-by is questioned, generating a feeling of non-belonging. Based on these reflections, this project intends to carry out an object-book, in the light of emotional design, that provokes people to reflect on the urban experience, in order to show an affective and sensitive side of the city, allowing the user a more active look at the urban space. For this purpose, photographic records of urban art in the Praia de Iracema neighbourhood, in the city of Fortaleza, Ceará, were made. In addition, interviews were conducted with residents in order to produce an “object- intervention book”. Emotional design, focusing on reflective design, is presented here as a potential alternative for working with memory as a potential alternative to work with people's memory, levels of feeling and affection with the urban environment of the city, thus generating reflections on the way we look at the city.