Media Day: o acesso à informação sobre a Universidade Federal do Ceará por jovens de ensino médio e a proposição de recurso digital como solução ao problema

Abstract

This research aimed to identify and analyze how access to information was provided by high school youths from the state of Ceará on the websites of the Federal University of Ceará (UFC) and to propose a digital resource that helps in solving the identified problems. This paper discusses the concept of Information Society and Network Society (with authors such as CASTELLS, 2005), cyberspace (with authors such as LÉVY, 1999) and digital inclusion (BONILLA, PRETTO 2011) as a way of understanding the social context. and communicational in which the subjects are inserted. It also discusses human-computer interaction (BARBOSA, SILVA 2010), emphasizing the importance that should be given to the construction of an interface for technological inclusion. It was investigated whether there is a lack of information about the UFC from this public; what information they have access to and how it reaches it; what questions are most asked about what services UFC offers, and what Information and communication technology (TICs) devices it has access to. It was decided to analyze, from the qualities of use in Human-Computer Interaction (IHC), the portals of the UFC and the Dean of Student Affairs (PRAE). For this, an ethnographic study (logbook and focus group) and experimental study (usability and user experience tests) were conducted with 9 (nine) students from State Vocational Schools (EEEPs), with ages from 14 to 17 years old from the cities of Fortaleza. and Nova Russas. In order to solve the problems found from this research, it was proposed an application - focusing on the interface - that directs the information of interest to this specific audience, and treats it in a clear and direct visual way, and brings features such as interaction with college students approaching the user to the application.