Análise da responsabilidade empresarial em aspectos sociais e ambientais e a apresentação do balanço social como ferramenta competitiva

Abstract

Business organizations present to society the Social and Environmental Responsibility actions carried out, each year, through the Social Balance and their respective indicators. This study deals with proof of the companies Natura, Ambev and Telefônica and their commitment to society, highlighting that the correct analysis of these indicators provides greater effectiveness in the actions to be developed by the Companies under review. The study aims to analyze Corporate Responsibility, with respect to social and environmental aspects, as well as presenting the Social Balance as a competitive tool, as it is an instrument for managing the quality of the relationship maintained by the company with customers, employees, suppliers and communities, collaborating with the company in the development of strategies in order to leverage satisfactory results. Within the scope of competitiveness and in the approach to specific objectives, the search for innovations and opportunities in the market was seen as premises, combined with the development and creation of strategies, enabling the minimization of costs and reduction of risk factors, imposing the constant challenge in the development of projects and actions that achieve the results expected by companies. Social responsibility, as an integral part of the company, helps to keep it sustainable in the market, achieving customer loyalty and economic development, since companies with good governance, social and environmental responsibility have a competitive advantage in their activities. In this context, the justification for choosing the theme is supported by the importance of presenting the role played by the Social Balance for society, as the Social Balance, constitutes a social responsibility management tool, presenting the results of the interaction of the company in its environment, attentive to social and environmental issues, with a focus on sustainability, constituting a mechanism used to improve the image of organizations. The research methodology involved data collection through bibliographic, academic articles and journals, as well as digital and printed books, as well as documents that include the Social Balance of the sample companies.