Quando o Jornalismo e as fontes disputam o controle da visibilidade pública: a cobertura do jornal O Povo sobre a fanpage de Cid Gomes

Abstract

The article aims to investigate the disputes involving agents from the journalistic and the political fields regarding the dispute over the control of public visibility. We consider as a case study thecoverage provided by the O Povo newspaper about the Facebook page of Cid Gomes, the former governor of Ceará (2007-2014). By using Content Analysis, the empirical section investigates 67 journalistic texts covering Gomes’ posts in order to verify (i) the degree of relevance and (ii) the type of content published on the fanpage that achieved the newspaper’s attention. The results show that O Povo ignored most of the publications in which Gomes seeks to build a positive image of himself. At the same time, the publication tries to maintain its agenda-building power by associating the fanpage to informality and controversy.