A comercialização do crisântemo de corte e em vaso: um estudo de caso para a região metropolitana de Fortaleza e maciço de Baturité

Abstract

The present work was developed with the objective to characterize the productive chain of chrisanthemum of cut and vase in the agropólos of the Metropolitan Region of Fortaleza and the Bulk of Baturité, being used as theoretical background the systemic approach and the concepts of productive chain as a departure point to detect which are the links of the production of chrysanthemum and its main setbacks. Also the commercialization margin had been calculated of chrysanthemum in the three levels of marketing: producer, wholesale and retail markets. The study it was carried through application of questionnaires to the producers of the region. The analysis of data was based using it hypothetical- descriptive methodology through the systemic approach as base of the study. The results had shown that the productive chain of chrysanthemum in the searched region is defined as having all the links of the chain: suppliers of essential elements, producers, wholesalers and retailers. However, the study it verified a dependence of Ceará market in the acquisition of some basic elements, mainly dumb that are imported, in its totality, from the State of São Paulo. As for the commercialization edges it was evidenced that the biggest parcel of the edge is with the retailers because these to take the risk of commercialization of the product. It was also observed that the producers are not organized, nor in association and nor in cooperatives, which makes them vulnerable to the competition. It was evidenced that the product needs a bigger spreading on the part of the public institutions what would contribute for the growth of the activity. Through the results analyzed here, it was possible to characterize a part of the productive chain of chrysanthemum, in the case the producers, and to verify its setbacks. However, the signaled aspects are not sufficient. Other works must be carried through to detail the productive chain under the point of view of the other links that compose detecting obstacles to be overcome.