Plano de marketing: estudo e proposição para LM transportes interestaduais com. e ser. Ltda

Abstract

The necessity of the companies not only to use the plan of marketing for improvement of the marketing sector, as also in other sectors is the main subject aborted in this monograph. One reveals as to implant the plan of marketing in the company, giving emphasis in the main concepts on marketing, marketing plan and out sourcing and through the presentation of result, we immediate show the example of marketing implanted in the studied company LM Transportes Interestaduais Comércio e Serviços LTDA. One is about a study of descriptive bibliographical nature, where the carried through research sample theoretical recital of the boarded subjects and the study of case using example of the cited company already. The data had been collected through books and articles and with information also harvested directly in the company study, where some data had been removed by the proper experience of work in the company, where we verify the main necessities in the implantation of the plan. The result of the study was satisfactory, where it demonstrates consequently that the marketing sector is of extreme importance, at least for studied company, and the plan developed if implanted in the company would help in the growth of the sector deals, of all company.