A torcida coral em campo: a relação entre o Ferroviário Atlético Clube e seus torcedores nas redes sociais

Abstract

Being considered “the country of football” Brazil has in this sport one of the many ways of entertainment, work and study which its population has. The audience whose accompanies daily – the fans – use the sport as a manner that can be noted various relationships in the process. With the arrival of new technologies and digital culture, all these relations were intensified, so that was highlighted or gained new contours. In order to study how these relationships occur through social networks this paper proposes to analyze how the Ferroviário Atlético Clube and its fans relate on Facebook. Being a qualitative research, uses grounded theory by taking the data analyzed the theory that helps to resolve the proposed question. Through the applied questionnaire on the Facebook club page it was found that social networks have been one of the main ways in which football clubs and fans relate, being also considered by fans as the channel of communication that promotes more interaction with the club as well as being one of the most reliable – alongside the official websites of the clubs. However, although social networks can provide direct communication it is observed the fans’ will to promote actions outside the virtual world to bring back or to bring together the fans of football clubs.