“Quando existe voz”: falando sobre mídias sociais, indústria cultural e violência.

Abstract

This paper approaches the theme of violence against women, beginning with a historical survey. We analyze an advertising campaign against domestic violence published on Facebook – Quando existe voz – as well as the comments of the users of the network at the time of publication / sharing, reflecting the extent to which it can, in fact, contribute to suppressing violence against woman. In addition, the theme of social media and its operation within the Cultural Industry is discussed. Moreover, we seek to distinguish between advertising, advertising and awareness campaigns. In short, we question the true role of this campaign in helping to combat domestic violence or just maintaining the existing social structure.