A Presença na ausência: um estudo sobre as representações de crianças negras em campanhas publicitárias no youtube.

Abstract

This work demands to problematize how the image of the black child has been shown by the publicity on its productions, bearing in mind the great influence of these virtual communication tools nowadays, based on Developmental Psychology. It is understood that the presence or not of black people is demarcated even by the historic constructions about the racism in Brazil. This study shows and analyses some advertisements which bring children in their contents. It was selected five advertisements from child channels on You Tube, in which, at least one black child has taken part. It was used as methodology the Netnografy. According to the analyses and discussion of the results, has been clear the ausence of black children on the selected advertisements. In addition, this research is relevant because it tenses discussions about the racism and its influences in the way of children are represented at publicity tools, bearing in mind that these productions show social marks under the power relation socially instituted.