Estudo de decisão de localização de um e-commerce do ramo de acessórios de celular

Abstract

In a competitive and dynamic environment, the search for excellence in service delivery and the best use of resources require a focus on good supply chain management. Among the most important decisions of the supply chain is the location of facilities. Thus, the present work aims to propose the best installation location for an ecommerce of the branch of cellular accessories, seeking to raise the existing level of service and reduce costs. In this sense, a case study was carried out, which can be characterized as an applied, descriptive and predominantly quantitative research. The study consists in the application of three methods of decision of location of facilities: Gravity Center, SMARTS (Simple Multi-Attribute Rating Technique using Swings Weights) and SMARTER (Simple Multi-Attribute Rating Technique using Exploiting Rankings). In order for the best result among the three methods to be chosen, the AHP (Analytic Hierarchy Processs) tool was used to aid the decision. As a result of the case study, the city of Mairiporã was identified, signaling the essentiality of the proximity of the company's clients.