Análise econômico-financeira da abertura de um empreendimento veterinário

Abstract

The current economy requires better planning for entrepreneurs to start their own business, since the mortality rate in the early years of operation is quite high. However, one particular sector has shown a significant growth: the pet sector. Part of this growth is due to the humanized treatment that is offered to pets, as they gained family member. The market currently ranges from basic (e.g. appointments, baths and vaccines) to luxury and exclusive services. In this context, this study aims to analyze the economic and financial feasibility of a newly opened veterinary enterprise in the city of Fortaleza / CE through bibliographic research and estimate values for the cash flow composition, such as revenues, expenses and required investments. A feasibility analysis method has been developed that contains nine steps, but needs adaptations for application in any business. For modeling the new business, the Canvas frame was used. Besides the expected scenario, projections were made for the pessimistic and optimistic scenarios, assessing the effects of possible fluctuations in important variables for the enterprise. To minimize the occurrence of the unfavorable scenario, a risk management plan was established. After the results were evaluated, the enterprise was proved feasible.