Perfil empreendedor e desafios da expansão de negócios por meio de franquias: estudo observacional do filme fome de poder

Abstract

Many entrepreneurs face themselves with situations where they are forced to make decisions about the growth of their business, regardless of what motivates them. An alternative that is being used with reasonable frequency is the franchise because of characteristics that may favor this entrepreneur. This monograph aims to analyze the main implications of the relations between entrepreneurs and the expansion of their companies through franchising. Some points that connect these two variables are listed so as to verify the degree of their relationship to each other and whether there is dependence or benefit when they are activated together. This analysis aims to check the behavior of entrepreneurs when faced with the opportunity to expand their businesses through franchises, going through the entire entrepreneurial process from the choice of the franchisee, the right moment for expansion, the difficulties andthe benefits brought by that choice. In this work, it was used the qualitative research, with the analysis of the movie The Founder (2016), which presents the story of the McDonald's fast food chain. With this type of research, it was possible to understand the decisions made by the characters of the film based on their entrepreneurial profiles and how the choice by the franchise method gave completely opposite destinies to the entrepreneurs. Finally, this work seeks to be a start for new researches that seeks to deepen the various faces that exist in entrepreneurs and what motivates them to make decisions such as expansion through franchises, for example.