Empreendedorismo e gestão de eventos culturais: um estudo sobre a formação do secretário executivo na Universidade Federal do Ceará

Abstract

This research has as its title: Entrepreneurship and Management of Cultural Events-A Study on the Training of the Executive Secretary at the Federal University of Ceará with the general objective of analyzing whether the program content of the Executive Secretariat Course of the Federal University of Ceará-UFC develops subjects which provide the student with the possibility of acting as an entrepreneur of cultural events.The first specific objective is to analyze the skills and abilities of an event manager and an entrepreneur and to verify among them, which are common to the Executive Secretariat professional.The second specific objective is to evaluate how distinct the UFC's Executive Secretariat professional training is in relation to the skills and abilities of a cultural event manager and an entrepreneur. The question that led to this research was: What is the intersection and gap between the classes of the UFC Executive Secretariat course and the theory of event management and entrepreneurship? The methodology used for this research involved the use of documents such as: the political pedagogical project of the UFC and the national curriculum guidelines of the Executive Secretariat course, thus characterizing documentary research based on the theory of the Executive Secretariat, and of Entrepreneurship. A comparison of the relevant competencies was made to the profiles of the executive secretary, the event manager and the entrepreneur, to understand the degree of approximation among them. In order to reach the understanding pursued by this research, a categorization of the disciplines in nuclear and peripheral was made according to the degree of relevance for an entrepreneur of cultural events. These disciplines were allocated according to the intended purpose, in pertinent areas to an entrepreneur of cultural events considering its knowledge needs. The interfaces exposed were: executive secretary and event management; Executive secretary and entrepreneurship based on the theoretical framework with the intention of ascertaining if the approximation of these interfaces supports the development of an entrepreneur profile of cultural events. Focusing on the expansion of opportunities for the Executive Secretariat professional, this study sought to analyze and discuss the training of the Executive Secretariat professional at the Federal University of Ceará (UFC) and to investigate the possibility of a further front of action for this multidisciplinary professional. The result proved that the course of Executive Secretariat of the UFC prepares the students by broadening their possibilities in relation to the labor market and that the competences acquired in the course can potentiate the development of an entrepreneur of cultural events from the interweaving of the knowledge discussed in the course, but some adjustments are necessary for those who want this development. Finally, the research points out the possibility of creating an entrepreneurship course as well as increasing the hours of the course of Marketing Administration where content can be added focused on the marketing of events or even the implementation of an optional course. In relation to event management, it is suggested that extension courses can be used to increase understanding.