A importância dos conhecimentos de marketing na formação do profissional de Secretariado Executivo

Abstract

The importance of marketing expertise in the formation of the Executive Secretariat professional is the focus of this study. Having as main objective to analyze the perception of the students regarding the importance of knowledge of marketing Secretarial training professional. Sought to know the historical development of marketing , functions , definitions and importance as well as the history , evolution , formation and powers of the Executive Secretariat . This is a study of qualitative and descriptive nature and the data collection method of the focus group was used. To perform the analysis, the method used is content analysis. Our sample consists of students from the Executive Secretary of the Federal University of Ceará - UFC. Data analysis revealed that the study of marketing during the training is to be relevant to professionals Secretariat , in order that through these marketing professionals acquire knowledge as the collection and interpretation of data , knowledge and market analysis , critical stance decision making and holistic view of the organization . Still perceived similar skills that are required for both marketers as the secretariat. It was also noted that there is a desire for the most part, the students delving into the content and knowledge that marketing can offer a professional secretariat.